Steven M. Goodman

Phnom Penh, Cambodia

855+ 012-197-9202

steve@stevegoodman.com

SUMMARY PROFILE

  • Senior-level professional with over 20 years of sales and marketing management experience in consumer and enterprise technology, goods and services markets. Insightful and articulate with particular strength in analytic, problem solving, strategic planning, and communications skills.
  • Proven ability to lead development, implementation, and successful completion of a diverse range of sales and marketing programs in publicly traded, pre-and post-IPO, and start-up environments.
  • Extensive experience across the full spectrum of marketing initiatives including; brand management, product management, product marketing, channel marketing, lead and demand generation, marketing communications, customer acquisition and retention.
  • Architect of revenue-generating sales and marketing programs and sustainable product and channel revenue streams.
  • Innovative guerrilla marketer able to leverage resources to develop and execute winning marketing programs with limited budgets and cross-functional teams.
  • Proven leader with quantifiable results in building new business, improving gross profit, sustaining market share growth, and delivering increased customer satisfaction.

MAJOR ACCOMPLISHMENTS

  • Closed a $4 million development contract for Broadband Mechanics and was promoted to CEO after 5 months as President and COO.
  • Promoted to VP of Worldwide Sales after just 3 months at Acotec.
  • More than tripled annual sales at Canto and drove successful closing of a $3 million venture capital investment with R.R. Donnelley & Sons.
  • Started a successful management consulting practice and ran it for 2 years.
  • Increased revenue from under $2 million to over $24 million in 3 years, a growth rate that allowed FWB to rank #109 in the October 1993 “Inc 500”.
  • Worked as part of an executive team that tripled company sales to about $6 million in 18 months at DayStar Digital.
  • Built channel sales from nothing to over $6 million in 1 year at Rodime


EMPLOYMENT

Sabbatical - Traveler

 

2/01 to Present

Extensive overland backpacking travel in southeast Asia combining vacation, adventure, cultural exploration and "photo safari". Traveled to Singapore, Malaysia, Thailand, Laos, Viet Nam, Cambodia, Nepal, India and Myanmar (Burma).

President & CEO

Broadband media applications consulting, production and technology development firm

Broadband Mechanics, Inc. 

San Francisco, CA

9/99 to 1/01

Promoted to CEO from President and COO after 5 months and drove revenue from nothing to over $4 million during the first year of operations. This startup company developed an XML-based platform for streaming media and other high-end rich media broadband applications featuring multimedia personalization and scalable content. Grew company from 2 to 55 employees in 4 months. Personally negotiated and closed deals with all major customers including PCC, VerticalNet and Digiscents. Responsible for general management, business development, and strategic oversight. Managed sales, marketing, corporate, financial, HR, business and legal affairs.

Vice President of Worldwide Sales

Remote access management enterprise software company

Acotec, Inc. 

San Francisco, CA and

Berlin, Germany

12/98 to 8/99

Promoted from VP of North American Sales after just 3 months. This VC funded startup developed and sold enterprise software for managing remote access to networks. Responsible for business development and worldwide sales and marketing for OEM and VAR channels. Managed a global sales team in Europe and the US selling to value-added channel partners and to top-tier OEM accounts such as Compaq, IBM, Dell, HP, Brooktrout, Digi, Eicon, Interphase and others. Developed distribution strategy and channel marketing programs designed to create a sustainable reseller channel to complement the company’s OEM business. Worked closely with product management, product marketing, development and finance departments to improve Acotec’s customer and market focus. Reported to the CEO.

President & COO

$3 million Digital media asset management software company

Canto Software, Inc.

San Francisco, CA and Berlin, Germany

2/96 to 11/97

Originally hired as a consultant to restart failing U.S. operations which became profitable in one year. More than tripled annual sales to approximately $3 million and developed a winning business plan resulting in raising $3 million of venture capital from R.R. Donnelley & Sons. Company developed and sold consumer and enterprise software to publishing, advertising, graphics, design, entertainment and broadcast market segments. Responsible for executive management and worldwide operations. Managed a global team that grew from 6 to 28 people.

President & CEO

Management consulting practice

SMG Consulting

San Francisco, CA

2/94 to 1/96

Provided management consulting to the software industry. Assisted and advised client management teams with development of strategic business and marketing plans, acquisitions, business development and sales and marketing programs for consumer and enterprise software. Clients included; Adaptec, Canter Technology, Canto Software, Drew Pictures (now Pulse Entertainment), Foresight Technology and LLB.

Vice President - Sales and Marketing

$30 million storage and backup subsystem manufacturer and software developer

FWB, Inc.

San Francisco, CA

11/90  to 1/94

Increased revenue from under $2 million to over $24 million over a 3 year period, a growth rate that allowed FWB to rank #109 in the October 1993 “Inc 500”. Managed multiple lines of business with systems and software for consumer, SMB and enterprise markets. Responsible for managing worldwide sales and marketing. Directed sales, channel distribution programs, product management, advertising, public relations, and administrative operations. Grew staff from 6 to over 50, and led a transition moving FWB from a niche player to become a leading manufacturer in its market segment. Reported to the CEO.

Director of Marketing

$25 million accelerator board manufacturer

DayStar Digital, Inc.

Flowery Branch, GA

3/89 to 7/90

Worked as part of an executive team that tripled company sales to about $6 million. Company developed high-end CPU acceleration hardware products for the professional graphics and design market. Directed all marketing activities, including pricing, promotion, advertising, public relations, product management, brand management and distribution programs. Supervised a team of product managers and an in-house graphics department. Reported to the CEO.

Director of Sales - Education Division

$100 million hard disk drive OEM

Rodime Systems, Inc. 

Boca Raton, FL

7/87 to 2/89

Chartered to create a national sales division with responsibility for sales and distribution strategy, promotional planning, sales projections, and administration. Created and executed a business plan to sell hard drive subsystems to the higher education market. Hired and trained a sales team and built sales to the education channel from nothing to over $6 million in 1 year. Reported to the Vice President of Sales and Marketing. Awarded the Chairman’s Award for Outstanding Sales Achievement in 1988.

District Sales Manager

$5 billion food conglomerate

H. J. Heinz Company, Inc.

Pittsburgh, PA

7/79 to 4/87

Developed and executed sales promotion programs for branded and private label food products to retail grocery chains and distributors. Hired, trained and supervised 3 outbound sales representatives and 2 merchandisers. Consistently exceeded assigned sales.

ADDITIONAL EMPLOYMENT

Faculty Member (part-time)

Multimedia Studies Department

San Francisco State University

San Francisco, CA

1995 to 1996

Taught a successful class called “Multimedia Business Strategy and Planning”.

EDUCATION

BA

Philosophy and English Literature

University of Pittsburgh

Pittsburgh, PA

1973 to 1977

REFERENCES

Exemplary references furnished upon request.

stevegoodman.com 

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